Tuesday, August 08, 2006

Website Revenue

By owning your own website you have already made yourself eligible to be earning money through online advertising. There are hundreds of established advertising schemes, the best of which are free to join up, and they will pay you for hosting a banner or some kind of advertisement on your website. Sometimes you will be paid in the amount of impressions your website receives, other times you will be paid for every click a banner receives, this all depends on the type of advertising programme that you have joined.
There are usually a few requirements that your website must meet before you can earn through online-advertising, and these tend to vary depending on the scheme. One of the mainstream requirements is that your website is not of an adult content, and the website must have some sort of content – it can’t just be a page full of adverts, for example.
Here is a selection of some of the best little earners for online-advertising:

Probably the daddy of all online-advertising programmes, Google AdSense has one of, if not the highest payout rates currently available.
There are two parts to the Google AdSense programme. You can have a Google ‘search’ function on your website, where the website visitor will search for something whilst on your website, and then amongst the results there will be a selection of related advertisements.
The other part of the programme is simply the advertisements – you can have adverts which are related (optional) to your website, and these are fully customisable in terms of size/font/colour/position, etc. This is the most popular option from the Google AdSense programme.
Your revenue is accrued by visitors of your website clicking on the Google advertisements, opening up another website in a separate window. You must have earnt at least $70 before Google will send you out a cheque.


AdEngage is very similar to the Google programme, though theres no search option. You simply join the programme, answer some questions about your website, and choose the colour/layout of the adverts on your page. You will then receive a sample piece of code to place on your website, for AdEngage to track. With AdEngage you can set a price per week for advertising on your website, the default amount is $5 but this depends on the popularity of your website. Potential advertisers will visit your website aswell as others, and decide whether they want to pay on your website or not.
You must reach a minimum amount of $100 before you can receive payment.


BetterThanBanners is a far newer advertising programme, and is a lot less lucrative then the previous advertisers mentioned. They will pay a £5 Amazon voucher every month for hosting at least 3 banners on 3 of your website pages. The banners are not customisable, though they don’t normally look too tacky or too loud. Obviously the standard of your website isn’t as important with BetterThanBanners, as you can probably tell from the payout scheme. You will receive a £10 Amazon voucher for joining the scheme, which may be worth doing if you’ve a lot of pages on your website, and if you are trying to milk as much as you can from having a website ;)

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